Digital

Extending the Ignite Experience Through Communication Tools That Support Store Leaders At Every Step of Their Journey

A Teaser Video That Built Brand Awareness,
Sparked Curiosity And Fueled Anticipation
Keeping the Brand Present Beyond the Classroom
Ignite extends into digital touchpoints that keep store leaders informed, prepared and connected. A branded program guide outlines each stage of the program, offering a clear overview along with details about the topics covered in each course. Email communications help store leaders know what to expect before each session, while follow-ups provide their leaders with progress updates to keep development top of mind. Additional resources are hosted on 7-Eleven’s internal my7Hub page, giving store leaders an easy way to revisit materials, explore next steps and stay aligned with their development journey.
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