A Leadership Journey Told Through Visual Storytelling
It often begins with someone who’s fast, reliable and trusted to get the job done. But leadership asks for something more. It’s the shift from doing the work yourself to empowering others to do it well. And that shift is exactly what Ignite was built for.
Ignite is a three-course leadership development program that helps store leaders grow from strong individual performers into confident, people-first leaders. The visual identity system reinforces that journey by turning leadership development into something more than a checklist or training. It becomes a meaningful experience. Every element was designed with intention: symbolic stripe patterns reflect the real-world highs and lows of leadership, custom illustrations clarify complex ideas and layered textures bring emotional weight and resonance. Together, these components form a visual language that helps store leaders recognize their own growth and connect more deeply with their path forward.
