Introducing Ignite Through Immersive Brand Storytelling
Each year, the 7-Eleven Experience brings together store leaders for learning, inspiration and connection. At this year’s event, the Learning & Development team introduced Ignite through a fully branded booth experience. The space was designed to capture the story behind Ignite, using visual storytelling to highlight the leadership journey at the heart of the program. A booth display and banners, a custom LED cube and a printed brochure brought the brand to life, offering a clear, engaging overview of the program’s three stages. The Learning & Development team wore branded shirts to reinforce the visual identity, while store leaders could take home stickers, coasters and printed materials that helped make the brand memorable long after the event.
